PFM Executive Search has completed a broad-based international search for the newly created role of Chief Marketing Officer for one of North America’s mostly highly regarded Destination Marketing Organizations – Tourism Victoria. Paul Hawes comes to the role in Victoria from a senior marketing position in London, England.
Paul has more than 22 years of progressive tourism marketing and sales experience, and arrives in Canada after leading Destination New South Wales (Australia) to successfully grow its presence in the European market. He brings a unique blend of experience and comprehensive perspective on the industry. He has worked in the private sector with small and medium-sized businesses, as well as with large corporate hotels and Destination Marketing Organizations.
Paul was most recently the Regional Manager for Destination New South Wales, based out of Australia House in London. He had overall accountability for marketing communications and sales for advertising, media and public relations, as well as travel trade sales and market activations in Europe.
Paul managed multi-million dollar campaigns and complex partnerships with airlines, tour operators and media companies. He has led Australia and New South Wales on sales initiatives into the UK and Germany, and has successfully negotiated integrated destination and airline partnerships with Qantas Airways, Singapore Airlines, Etihad Airway and Malaysia Airlines.
Prior to joining Destination New South Wales, Hawes served for six years at the Canadian Tourism Commission where he was accountable for Core Markets marketing, U.S. Leisure marketing and a special assignment to activate the Calgary Stampede’s 100th anniversary in 2012.
PFM Executive Search recruits for its wide array of clients, senior executives and innovative leaders from around the world and was delighted to have been engaged by Tourism Victoria on this critically important role for the organization. In the recruitment of Paul Hawes from his base in the UK, this once again demonstrates our firm’s ability to deliver international candidates to our firm’s clients here in Canada.
PFM Executive Search is a national leader in working with private, public and not-for-profit organizations to identify, recruit and facilitate the appointment of senior leadership using innovative and highly regarded search methodologies for almost 25-years.