PFM Executive Search Welcomes New Director of Public Affairs to the Vancouver Police Department.
One of the more interesting recent projects undertaken by PFM Executive was the recruitment of a new Director of Public Affairs for the Vancouver Police Department, Canada’s highly recognized, innovative law enforcement police service
The role of Director of Public Affairs reports directly to the VPD Chief, Adam Palmer. Through an extensive national competition led by PFM Executive Search, Simi Heer has been appointed to the post.
Simi is a strategic communications leader, with extensive experience in crisis communication, issues management, and corporate communications. As the Director of Public Affairs for the Vancouver Police Department, Simi will lead the communications strategy for the department, and provide oversight for all communications and public affairs functions of the organization.
Simi has joined the VPD after spending more than a decade at BC Hydro – Canada’s third largest electrical utility – in progressively senior communications and public affairs roles. Most recently at BC Hydro, Simi was the manager of Media Relations and Issues Management and the lead spokesperson for the company. Simi and her team developed and implemented the media and issues strategy and dealt with news media from all regions of the province. She led communications for a variety of issues and corporate initiatives, ranging from power outages and electricity rate increases, to promoting conservation programs and highlighting billion-dollar capital projects. One of Simi’s career highlights at BC Hydro was dealing with the aftermath of the 2015 windstorm – the worst storm in the company’s history.
In 2008, Simi won an IABC Gold Quill merit award as the editor of BC Hydro’s employee magazine. Simi studied communications at Simon Fraser University and graduated with a bachelor’s degree.
PFM Executive Search has worked with the VPD on several executive search projects over the years and is recognized as a leader in its work with law enforcement and emergency services organizations here in Canada.
Our search firm provides outstanding facilitation of large and diverse Search & Selection Committees in our work with private, public and not-for-profit organizations. The hallmark of success for PFM Executive Search over the last 24-years has been our ability to develop a strong working relationship with Boards and Selection Committees in creating a seamless process that nets proven results for our clients.