Vice President, Global Marketing
Destination Vancouver is one of the world’s most dynamic Destination Organizations, delivering on a mandate for destination development and promotion that makes Vancouver a must visit global destination. It responsibly strives for a triple bottom line approach to measuring destination success through advocacy and responsible destination stewardship and, as a private, not for profit business association it’s continued relevancy equals success by supporting the industry and building a competitive global destination brand. Destination Vancouver has a terrific product and a powerful brand. Its brand promise – Vancouver is a place that connects people and inspires them to live with passion – underpins how it communicates with potential customers, engages with stakeholders, and services its 700+ members.
Reporting to the President & Chief Executive Officer, and a member of Destination Vancouver’s Senior Leadership Team (SLT), the Vice President, Global Marketing (VP, Global Marketing) will be responsible for the overall leadership and management of Destination Vancouver’s global destination promotion strategy anchored in people, planet, and profit. The VP, Global Marketing will lead a multi-disciplinary team responsible for brand, digital platforms, marketing, content creation and distribution, social media within target Canadian, US, and international markets.
This key leadership role will collaborate and work effectively with all business units to establish long-range goals, strategies, and plans. The VP, Global Marketing will function as a change agent for driving and amplifying destination awareness and revenue growth through destination promotion strategies and tactics. Leveraging new and existing digital platforms, technologies, and partnerships to ensure Destination Vancouver remains relevant and delivers value to its members and the community at large will be a critical aspect of this role
The VP, Global Marketing is a recognized marketing innovator with a track record of supporting brands that invoke passion and affinity. They possess an ability to collaborate, communicate, and implement innovative, creative, and effective marketing strategies across all media, and bring a track record of successful brand stewardship and a deep understanding of how to leverage various platforms to engage consumers and improve brand awareness. A proven ability to integrate an effective, forward-looking digital marketing strategy into an established, yet evolving organization has been one of the hallmarks of their success. In addition, they are a recognized leader who can coalesce and motivate a team of professionals and can also lead with influence across a sector. The VP, Global Marketing is comfortable and effective supporting decision-makers and is experienced in building organizational strategy as a key leader in an organization. Above all, the incumbent believes in Destination Vancouver’s brand promise, is committed to its purpose and mandate, and lives the organization’s core values.
Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment and we welcome applications from women, racially visible individuals, people with disabilities, Indigenous peoples, and LGBTQ+ persons.
If this is the next step in your professional career, please submit your application.