Oct 20, 2014

Maya Lange – Vice President of Global Marketing

By PFM Executive Search

Destination BC has a new Vice President of Global Marketing.

To view the whole article from the Destination BC website, please click here.

VANCOUVER –After an extensive search, Destination BC is pleased to welcome Maya Lange as its new Vice President of Global Marketing, announced CEO Marsha Walden today.

Ms. Lange has a proven track record of managing strong brands on the local, national and world stage. Since 2009, she served as Vice President with Grey Advertising, a global advertising agency. During her eight years at Grey, in their Toronto and Vancouver offices, she led programs on numerous new and established brands such as YVR, Cadillac Fairview, TransLink, WirelessWave, the Canadian Cancer Society and VANOC.

Prior to joining Grey, Ms. Lange worked for several years with Mondus in Germany and France on direct and database marketing. After Europe, she moved to Toronto to join Digital Cement, where she led the Kraft Foods North American Customer Relationship Marketing loyalty program, for over four million U.S. and Canadian consumers.

Ms. Lange brings to Destination BC a wealth of experience in digital media, social media, customer relationship marketing, database marketing and mass communications including TV, radio and print. Her education background includes an MBA from the prestigious Rotman School of Management at the University of Toronto.

Ms. Lange speaks four languages and resides in beautiful English Bay with her family. She will officially join Destination BC on October 20, 2014.