Nov 3, 2014

Niche Technology – A PFM Partnership Success Story

By Shaun Carpenter

Niche Technology is a software solutions company based in Winnipeg, Manitoba that specializes in providing enabling technology to the law enforcement industry. Police agencies using Niche’s Records Management System (RMS) provide officers with the ability to be fully connected while working the beat, to share information more reliably between jurisdictions, and ultimately to reduce crime in the communities they serve.

In late 2012, PFM Executive Search was asked by Niche to find a global Vice President, Sales & Marketing to achieve a dominant market share in the US, similar to what the company has established other markets such as Canada, the UK and Australia.  Our team worked collaboratively with owners in BC and Manitoba to identify and hire an individual with a stellar track record of selling enterprise solutions in the public sector space with organizations including Microsoft and Xerox. Craig Hannah was brought onboard; he is based in Connecticut and travels extensively to Niche’s main markets around the world. After a year with the organization, Craig hired PFM to find a new Director, Marketing Communications to assist him in revitalizing the organization’s brand. We took on the challenge and headhunted a talented marketing executive named Lisa Van Brunt from Motorola who is based in Illinois.

In 2014, as a result of the success of these recruits, Niche again turned to PFM Executive Search to locate two Directors of Business Development for the east coast of the United States.  On these projects we worked in unison with our Panorama Partner office in Nashville, leveraging their regional market knowledge and contacts, along with our understanding of Niche’s culture and leadership team. Travis Knudsen and Cory Taylor have recently joined Niche, bringing their industry expertise in the public safety sector. These two sales executives will work with Craig to continue to pursue Niche’s vision of becoming the world leader in RMS technology.

The whole team at PFM has thoroughly enjoyed partnering with Niche Technology and we wish the organization and its new additions the very best as it continues to grow.

To learn more about Niche Technology and their advancements in the field of incident reporting visit their website –