Larry Harder – Director, Capital Project Team for Surrey School District

PFM Executive Search congratulates Larry Harder on his appointment to the Surrey School District as Director, Capital Project Team. Working with the School District, Ministry of Education and Partnerships BC, Larry will establish and lead the Capital Project Office in the construction of multiple new schools to accommodate Surrey’s rapidly growing student population.

Larry brings with him a wealth of experience in both the private and public sectors, leading large and complex capital projects, and he holds a Bachelor of Architecture (Honours) from the University of British Columbia and a Bachelor of Environmental Studies from the University of Manitoba.

PFM Executive Search is a national leader in working with private, public and not-for-profit organizations to identify, recruit and facilitate the appointment of senior leadership using innovative and highly regarded search methodologies for almost 25-years.

Craig Fitzsimmons – Director, Government, Community & Media Relations for WorkSafeBC

PFM Executive Search welcomes Craig Fitzsimmons to his new position of Director, Government, Community & Media Relations at WorkSafeBC. Craig was the successful candidate in the national executive search for the most senior communications role at the organization.

In making the announcement, WorkSafeBC Vice President, Corporate Services & Chief Human Resources Officer, Wendy Strugnell noted Craig will provide leadership and direction in the development, execution and monitoring of WorkSafeBC’s comprehensive media, social media, government and community relations strategies that support the organization’s corporate goals and objectives.

In welcoming Craig to WorkSafeBC, VP, Strugnell said, “Craig comes to us with over 20 years’ experience in corporate communications and public affairs. He has a successful track record in both public and private sector, including consulting with Canada’s largest public relations agency and overseeing communication and issues management for B.C.’s largest infrastructure project. Craig is currently Manager, Communications and Issues Management at BC Hydro for the Site C Energy Project. In this role Craig manages strategic communications planning, writes media materials and prepares messages for media. He also liaises with the B.C. government and develops briefing material as needed and is responsible for the issues management program.

Craig is a skilled business communicator with demonstrated knowledge of strategic communications planning, government relations, media relations, stakeholder relations and issues management. I look forward to Craig joining our WorkSafeBC team.”

PFM Executive Search was delighted to have worked with the team at WorkSafeBC which has been a client of our executive search firm for almost two decades. PFM Executive Search will soon celebrate its 25th Anniversary and is recognized as one of Canada’s most respected and admired companies in the sector.

Vancouver Fire & Rescue Services officially welcomes Darrell Reid in Change of Command Ceremony

PFM Senior Recruiting Associate, Brittany Stanfield (left), VFRS Fire Chief and General Manager, Darrell Reid (centre) and PFM Project Coordinator, Donna Cantrill (right)

PFM Team Members Allison Rzen, Brittany Stansfield and Donna Cantrill were pleased to attend the Change of Command Ceremony, welcoming Darrell Reid as Vancouver’s next Fire Chief. This was a historic event, with Darrell being the only Chief in Vancouver Fire and Rescue’s 131 year history to come from outside the department. In his remarks, Darrell acknowledged this milestone, and also laid out his vision for the VFRS moving forward. We were thrilled to be part of the process of bringing Darrell to Vancouver and we know he will make a significant mark in this city.

It was also an honour to pay tribute to outgoing Chief John McKearney, who leaves the VFRS after 37 years of service, including eight as Chief. John saw the department through the planning and execution of the 2010 Winter Olympic Games; ensured the safety and protection of some of our most vulnerable citizens through the oversight of encampments and improved conditions in social housing; and recently has led his team through the most difficult drug crisis in this country’s history. Thank you John for all you have done for our community!

Outgoing Chief John McKearney (right) with incoming Chief, Darrell Reid (left)

Outgoing Chief John McKearney (right) with incoming Chief, Darrell Reid (left)

PFM Executive Search Attends 2017 BC Health Care Awards

Allison Rzen and Jennifer Madden were very pleased to take part in gala luncheon honouring the BC Health Care Awards recipients, presented by the Health Employers Association of BC. Details on the awards and recipients can be found here. Surrounded by a room full of clinicians, subject area experts and administrators who have all made a positive impact on our health care system, Allison and Jennifer walked away feeling buoyed and confident about the direction of health in BC.

Allison was honoured to have been part of the judging panel in April – a very difficult task given all of the fantastic work being done around the province.

Congratulations to all of the nominees, the Award of Merit recipients and the Golden Apple recipients. We applaud you for the work you do!


Darrell Reid – Fire Chief for the City of Vancouver

For the first time since the Vancouver Fire & Rescue Services was established in 1886, the Department has gone outside the ranks to appoint a new Fire Chief to one of Canada’s largest emergency response organizations.

Darrell Reid has been named Fire Chief and General Manager responsible for VFRS and the Office of Emergency Management for the City of Vancouver. The addition of the Office of Emergency Management to Darrell’s portfolio represents a new alignment for that function within the organization and will take advantage of his training and deep experience in this field.

Darrell’s appointment follows an extensive international recruitment process led by PFM Executive Search. The process was informed by input from many stakeholders, including the leadership of the Vancouver Firefighters Union and over 150 VFRS staff who shared their perspectives on the organization through the facilitated search & selection process led by PFM.

Darrell currently serves as CEO of the Heart and Stroke Foundation of Ontario. He has a well-established career in Fire and Emergency Management Services including three years as a Deputy Chief with Toronto Fire Services plus 21 years with Strathcona County Emergency Services in Alberta. This included five years as Fire Chief and Director of Emergency Management, where he was the incident commander appointed by the Province of Alberta for the 2011 Slave Lake fires and 2013 High River flood.

In addition to his background as a firefighter/paramedic, Darrell is the founder of a non-profit corporation dedicated to providing training and equipment to firefighters in developing countries. He also founded Canada’s largest licensed private training academy for firefighters and paramedics.

Darrell is coming to Vancouver with a mandate to support and build on the department’s 131-years of tradition of excellence in fire and rescue services.

PFM Executive Search is a national leader in working with private, public and not-for-profit organizations to identify, recruit and facilitate the appointment of senior leadership using innovative and highly regarded search methodologies for almost 25-years.