Boating BC represents the recreational boating industry across British Columbia and is comprised of more than 300-member businesses. The Association offers counsel on business and governance issues, as well as representing and advocating on behalf of the boating industry to all levels of government.
Bruce is an accomplished business owner with an extensive marketing and advertising background. He also brings a great deal of experience at the government level, having served as a Councillor in the City of Surrey over a seven-year period.
Bruce succeeds Lisa Geddes, who has held the position since June of 2014, and under whose guidance Boating BC’s profile and presence as the voice of BC’s recreational boating industry has been elevated.
“I would like to welcome Bruce to the Boating BC team. The skills and experience he brings will be an asset in both representing and advocating for the sector” said Don Prittie, President of Boating BC Association. “And I speak for the entire Board when I say that Lisa’s dedication and commitment has been instrumental to our success for the last several years.”
Bruce’s appointment comes amidst preparations for Boating BC’s signature event, the Vancouver International Boat Show, February 5-9 at BC Place and Granville Island. The Association also spearheads a number of proactive initiatives, including its Abandoned Boats Program, BC’s Top Boating Destination, and Safe Boating Week, while highlighting skills shortages in the industry and funding bursaries and scholarships for students seeking a career in the industry.
Bruce will assume the position of Executive Director effective January 6, 2020.
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