Jan 21, 2021

Geoff Crocker – Chief Technology Officer – CEL

By PFM Search

PFM Executive Search in Vancouver, BC is excited to announce that Geoff Crocker has been selected as the Chief Technology Officer with Controlled Environments Limited (CEL). CEL is the parent company of Conviron (Winnipeg, Man) and Argus Controls (Surrey, BC). Both organizations are global leaders specialising in developing customized client solutions for plant-centric environmental controls and automation systems used in laboratories, greenhouses and indoor growing facilities. The organization’s technology is being used in more than 90 countries to address the critical challenges of food shortage, food security and climate change.

In this newly created role, Geoff is tasked with the overall technology platform development of CEL. Additionally, he will lead a technical team and pursue increased user functionality through the timely and regular creation and release of applications to enhance client experience while generating new forms of recurring revenue for the businesses.

After the completion of combined Bachelor of Applied Science and Master of Engineering degrees Geoff went on to work in project engineering and R&D. His career led him to the fuel cell sector where he spent 8 years with industry leader Ballard Power Systems before becoming the VP, Technology at Corvus Energy, another global organization focused on sustainable power, this time in the maritime space. Most recently he was leading the hardware and software roadmap as Director of Product Management at Neurio Technology. Geoff will be joining CEL in January 2021.

Congratulations on your new role Geoff.

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 29-years. We are known for our ability to recruit senior leaders from around the world to top management positions.