Following an extensive global search to fill the role, Royce’s impressive experience in senior positions at both federal and provincial tourism organizations, combined with his keen business acumen from leading teams in the private sector, made him the top choice for the job.
Royce joins Tourism Vancouver from Travel Alberta, an award-winning provincial crown corporation responsible to market Alberta worldwide. He was appointed CEO in 2014 and under his leadership the organization was recognized for several best corporate culture awards as well as multiple global marketing awards for the “Remember to Breathe” campaign, among others. Prior to his role at Travel Alberta, Royce held leadership roles at Destination Canada (then called the Canadian Tourism Commission) and has extensive business experience in the private sector with marquee brands including Starbucks and Boston Pizza International.
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