May 26, 2020

Royce Chwin – President & Chief Executive Officer for Tourism Vancouver

By PFM Search

PFM Executive Search is delighted to announce the appointment of Royce Chwin as Tourism Vancouver’s new President and Chief Executive Officer, effective July 13, 2020.

Following an extensive global search to fill the role, Royce’s impressive experience in senior positions at both federal and provincial tourism organizations, combined with his keen business acumen from leading teams in the private sector, made him the top choice for the job.

Royce joins Tourism Vancouver from Travel Alberta, an award-winning provincial crown corporation responsible to market Alberta worldwide. He was appointed CEO in 2014 and under his leadership the organization was recognized for several best corporate culture awards as well as multiple global marketing awards for the “Remember to Breathe” campaign, among others. Prior to his role at Travel Alberta, Royce held leadership roles at Destination Canada (then called the Canadian Tourism Commission) and has extensive business experience in the private sector with marquee brands including Starbucks and Boston Pizza International.

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public and not-for-profit sector clients over the past 27-years. We are known for our ability to recruit senior leaders from around the world to top management positions.