Loveena Chera – General Manager, Marketing with London Drugs

PFM Executive Search is excited to announce the selection of Loveena Chera as the new General Manager, Marketing with London Drugs.

An SFU graduate, Loveena has held various marketing leadership positions at Future Shop and Best Buy over the past 14 years. As Director of Marketing for Best Buy, she was responsible for the national brand strategy as well as retail marketing, category marketing and communications for Best Buy, Best Buy Mobile and Loveena was most recently Director of Merchandising where she drove the appliance strategy as well as ran the gaming, movies and music business for Best Buy and Future Shop.

Outside of work, Loveena serves on the Board for the Children’s Wish Foundation. Her personal passions include traveling and mentoring young professionals, especially young women who are looking for identifiable roles models in leadership roles.

Erik Kalacis – Director, Sales & Marketing for SilverStar Mountain Resort

PFM Executive Search is pleased to have facilitated the appointment of Erik Kalacis as Director, Sales & Marketing for SilverStar Mountain Resort.  From humble beginnings as a local ski hill back in the 1960’s, SilverStar Mountain Resort has evolved into a world-class winter holiday destination, with over 3282 acres of skiable terrain and 131 runs spread over 3 mountain faces.

Erik is a versatile, creative and entrepreneurial business professional with over 10 years’ experience as a leader in the hospitality, tourism and ski resort sector.  Erik’s strength and passion is rooted in consumer/B2B sales and marketing strategy, sports and experiential marketing, brand management and operations.

Leading a team of dedicated employees, Erik will be heading up all resort sales and marketing initiatives at SilverStar Mountain Resort, together with identifying opportunities to build winter and summer visitation, directing SilverStar’s reservations call centre and providing art direction and content creation to drive the brand forward.

PFM Executive Search wishes Erik every success in his new role.

Our search firm, based in Vancouver, along with our Panorama Global Search Partners, provides outstanding facilitation of large and diverse Search & Selection Committees in our work with private, public and not-for-profit organizations.  The hallmark of success for PFM Executive Search over the last 23-years has been our ability to develop a strong working relationship with Boards and Selection Committees in creating a seamless process that nets proven results for our clients.

Maya Lange – Vice President of Global Marketing

Destination BC has a new Vice President of Global Marketing.

To view the whole article from the Destination BC website, please click here.

VANCOUVER –After an extensive search, Destination BC is pleased to welcome Maya Lange as its new Vice President of Global Marketing, announced CEO Marsha Walden today.

Ms. Lange has a proven track record of managing strong brands on the local, national and world stage. Since 2009, she served as Vice President with Grey Advertising, a global advertising agency. During her eight years at Grey, in their Toronto and Vancouver offices, she led programs on numerous new and established brands such as YVR, Cadillac Fairview, TransLink, WirelessWave, the Canadian Cancer Society and VANOC.

Prior to joining Grey, Ms. Lange worked for several years with Mondus in Germany and France on direct and database marketing. After Europe, she moved to Toronto to join Digital Cement, where she led the Kraft Foods North American Customer Relationship Marketing loyalty program, for over four million U.S. and Canadian consumers.

Ms. Lange brings to Destination BC a wealth of experience in digital media, social media, customer relationship marketing, database marketing and mass communications including TV, radio and print. Her education background includes an MBA from the prestigious Rotman School of Management at the University of Toronto.

Ms. Lange speaks four languages and resides in beautiful English Bay with her family. She will officially join Destination BC on October 20, 2014.