Author Archives: PFM Search

John Woolgar – Director, Recreation & Culture – City of White Rock

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PFM Executive Search is excited to announce the news that John Woolgar has been selected as the new Director, Recreation & Culture to join the City of White Rock, effective February 14/23.

John comes to White Rock with over 30 years of experience in public service, most recently as the Manager of Aquatic and Arena Services for the City of Richmond, where he has been since 2014.

Prior to his time in Richmond, John spent 24 years in progressively senior roles with the YMCA of Greater Vancouver including Vice President of Operations and Facility Development. John’s first job in public service was with the City of White Rock as a summer day camp coordinator and assistant race director for the Tour de White Rock in 1989.

On behalf of PFM Executive Search, congratulations John!

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 29-years. We are known for our ability to recruit senior leaders from around the world to top management positions.

Mark Goldberg – Chief Information Officer & Vice President of Business Technology – BC Lottery Corporation

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PFM Executive Search is excited to announce the news that Mark Goldberg has been selected as the new Chief Information Officer & Vice President of Business Technology to join the BC Lottery Corporation, effective January 23/23.

Goldberg brings more than 20 years of experience in information technology and transformation leadership to his new role, where he will lead technology strategies that support BCLC’s lottery, casino, sports-betting and corporate operations.

Goldberg most recently served for four years as Vice President of Information Technology and Global Real Estate and Facilities at Hootsuite. Prior, he supported various companies in the travel and hospitality, consumer-product and heavy-equipment sectors to develop and enable digital-transformation strategies.

On behalf of PFM Executive Search, congratulations Mark!

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 29-years. We are known for our ability to recruit senior leaders from around the world to top management positions.

Peta Wales – President & Chief Executive Officer – Credit Counselling Society

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PFM Executive Search is excited to announce that Peta Wales has accepted the role of President and Chief Executive Officer with the Credit Counselling Society, effective February 6th, 2023.

With many years of leadership experience throughout the spectrum of financial services, Wales brings with her a ray of executive, leadership and mentorship skills! Having worked with banks, credit unions and the provincial regulator, Peta’s accomplishments lend themselves well to her newly appointed role at CCS.

On behalf of PFM Executive Search, congratulations Peta!

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 30-years. We are known for our ability to recruit senior leaders from around the world to top management positions.

Ana Mohammed – Commissioner – Teacher Regulation – Government of BC

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PFM Executive Search is excited to announce that Ana Mohammed has accepted the role of Commissioner for Teacher Regulation with the Government of British Columbia, effective April 1st/2023.

Ana has been the principal of a human rights and employment consulting firm since 2007, where she worked extensively with unionized workplaces in the private and public sectors, as well as with private and non-profit organizations. She is named on several collective and facilities agreements, including the BC college and university sector agreement, as a neutral third-party investigator and mediator, and has been engaged to do workplace assessments and industry troubleshooting work. Ana has designed and presented many human rights and employment education workshops for employees, union and employer personnel, board members and various executive bodies.

Ana has practiced as a lawyer in the areas of administrative, criminal, employment and human rights law. She was appointed as a full-time member with the BC Human Rights Tribunal (BCHRT) from 2001 to 2006, where she heard and decided human rights complaints as a sole adjudicator, as well as conducted mediations and dealt with complaints at the prehearing and preliminary stages.

On behalf of PFM Executive Search, congratulations Ana!

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 30-years. We are known for our ability to recruit senior leaders from around the world to top management positions.

Director, People & Culture

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PFM Executive Search is excited to announce that Edwina Doran has accepted the role of Director, People & Culture with the City of North Vancouver, effective March 20, 2023.

Edwina is an experienced transformation and people leader who has worked as a strategic business partner in complex organizations both in Ireland and Canada. Edwina has worked across a number of sectors including health care, crown corporations, private sector, and non profit, and has focused on a wide range of organizational development programs, employee engagement initiatives, culture change projects, and equity, diversity, & inclusion.

Edwina holds a Master of Occupational Psychology, a BA in HRM, and is a Member of the Chartered Institute of Personnel & Development (UK & Ireland). Her technical expertise and leadership experience will help the City create a people strategy that will result in thoughtful programs and solutions that enhance the employee experience at the City.

On behalf of PFM Executive Search, congratulations Edwina!

PFM Executive Search is recognized as a leader in executive search and has been working with some of the most prominent Canadian private, public, and not-for-profit clients over the past 30-years. We are known for our ability to recruit senior leaders from around the world to top management positions.