Sylvia Ceacero – Chief Executive Officer for BC Seniors Living Association

PFM is pleased to announce Sylvia Ceacero as the new CEO of the BC Seniors Living Association. Sylvia holds an MBA, from HEC Montreal and an MA in Political Science from McGill University. She has over 20 years of executive management experience in the not-for-profit and for-profit sectors with a focus on transformational change. Sylvia is well versed in advocacy at the municipal, provincial and federal levels in her current capacity as CEO of SHARE Family and Community Services Society and in her former roles as CEO of the National Association of Federal Retirees and Executive Director of Beechwood Cemetery and Foundation. Sylvia started her new role as CEO of the BC Seniors Living Association on November 1, 2017.

PFM Executive Search is celebrating its 25th Anniversary as a firm and is known across Canada for its excellence in executive search.

Ewan Moir – President & Chief Executive Officer for the Nanaimo Port Authority

PFM Executive search was delighted to work with the Board of Directors of the Nanaimo Port Authority in the recruitment and appointment of a new President & CEO for this progressive west coast Federal port.

Ewan Moir is the new CEO, a position held for over 8 years by Bernie Dumas until his recent retirement. PFM Executive Search worked with the Board on Bernie’s appointment 8 years ago and was pleased to be asked most recently to conduct the national search for his successor, a demonstration of solid working relationships with client groups.

In making the formal announcement, Nanaimo Port Authority Chair, Moira Jenkins noted Ewan Moir’s extensive career in related marine industry areas around the world in senior management positions in Norway, United Kingdom, Singapore, Holland and India.

“The board conducted an extensive search and met with many highly-qualified applicants. Ewan’s worldwide leadership and management experience really stood out and we were unanimous in our decision. His people-focused leadership style, vast industry expertise and exceptional business development skills will serve to build on the excellent foundation already established at NPA”, Jenkins said.

Ewan Moir has 20 years of senior corporate business experience contributing to strategy and operational performance and is known as an analytical thinker with a strong record of initiating and implementing business strategies to develop sustainable and profitable growth. He labels himself a team builder and coach in skills development, with extensive experience in managing a union environment. He has a graduate degree – MBA from Queen’s University, and is a Certified Professional Accountant. He also has an HND in Mechanical Engineering from Southampton University College, U.K.

PFM Executive Search worked closely with the Board of Directors of the Port of Nanaimo and engaged key stakeholders and partner groups at the outset of the process. In creating a search process based on the current and future needs of the port, PFM Executive Search was able to facilitate a proactive search process that met the needs of the Board seeking an open, fair and transparent competition.

For over 25 years PFM Executive has been a leader in Canadian executive search, and is known for its ability to work effectively with diverse selection committees and boards in both the private and public sectors.


Dave Cunningham – Vice President, Public Affairs & Communications for Coast Capital Savings

PFM Executive Search congratulates Dave Cunningham on his appointment to the role of Vice President, Public Affairs & Communications with Coast Capital Savings, Canada’s largest credit union by membership with over 50 branches serving 532,000 members.

PFM Executive Search conducted a national search for the role with Coast Capital. Dave is a veteran public affairs and communications professional, bringing more than 25 years of experience, including working as a business journalist with a focus on investing and banking that took him to Australia early in his career.

Dave is perhaps best known in the professional communications sector for the high-profile roles he held in the Office of Premier for British Columbia, including Communications Manager, Director of Communications, and then Deputy Chief of Staff for Communications. After five years working for the Premier of BC, Dave moved to Telus as Vice-President, Government Relations where he was responsible for the organization’s relationships with provincial governments across Canada, and supporting the federal government relations team, all with a focus on public affairs and business development.

Most recently Dave was the Chief Communications Officer with the Provincial Health Services Authority where he led a team of 25 overseeing the communications, social media and branding for a number of health agencies including BC Children’s Hospital, BC Cancer Agency and BC Ambulance.

Dave is a strong addition to a great senior leadership team at one of Canada’s most highly respected financial institutions. Coast Capital Savings was named one of BC’s Top Employers for 2017 and has received the Canada’s Best Managed Companies mark of excellence for the 16th year in a row and has been named a Platinum Club member for the last nine years.

PFM Executive Search is known for its connections within the corporate communications sector and ability to recruit the best and brightest talent for its clients in all functional areas and sectors. PFM Executive Search is celebrating its 25th Anniversary as firm and is known across Canada for its excellence in executive search.


Larry Harder – Director, Capital Project Team for Surrey School District

PFM Executive Search congratulates Larry Harder on his appointment to the Surrey School District as Director, Capital Project Team. Working with the School District, Ministry of Education and Partnerships BC, Larry will establish and lead the Capital Project Office in the construction of multiple new schools to accommodate Surrey’s rapidly growing student population.

Larry brings with him a wealth of experience in both the private and public sectors, leading large and complex capital projects, and he holds a Bachelor of Architecture (Honours) from the University of British Columbia and a Bachelor of Environmental Studies from the University of Manitoba.

PFM Executive Search is a national leader in working with private, public and not-for-profit organizations to identify, recruit and facilitate the appointment of senior leadership using innovative and highly regarded search methodologies for almost 25-years.

Craig Fitzsimmons – Director, Government, Community & Media Relations for WorkSafeBC

PFM Executive Search welcomes Craig Fitzsimmons to his new position of Director, Government, Community & Media Relations at WorkSafeBC. Craig was the successful candidate in the national executive search for the most senior communications role at the organization.

In making the announcement, WorkSafeBC Vice President, Corporate Services & Chief Human Resources Officer, Wendy Strugnell noted Craig will provide leadership and direction in the development, execution and monitoring of WorkSafeBC’s comprehensive media, social media, government and community relations strategies that support the organization’s corporate goals and objectives.

In welcoming Craig to WorkSafeBC, VP, Strugnell said, “Craig comes to us with over 20 years’ experience in corporate communications and public affairs. He has a successful track record in both public and private sector, including consulting with Canada’s largest public relations agency and overseeing communication and issues management for B.C.’s largest infrastructure project. Craig is currently Manager, Communications and Issues Management at BC Hydro for the Site C Energy Project. In this role Craig manages strategic communications planning, writes media materials and prepares messages for media. He also liaises with the B.C. government and develops briefing material as needed and is responsible for the issues management program.

Craig is a skilled business communicator with demonstrated knowledge of strategic communications planning, government relations, media relations, stakeholder relations and issues management. I look forward to Craig joining our WorkSafeBC team.”

PFM Executive Search was delighted to have worked with the team at WorkSafeBC which has been a client of our executive search firm for almost two decades. PFM Executive Search will soon celebrate its 25th Anniversary and is recognized as one of Canada’s most respected and admired companies in the sector.