Anthony Everett – President & Chief Executive Officer for Tourism Vancouver Island

Following a national recruitment conducted by PFM Executive Search, the Board of Tourism Vancouver Island (TVI) has selected Anthony Everett as its new CEO, succeeding Dave Petryk, who has retired after 17 years of leading the regional tourism association.

Anthony is a passionate and long-term tourism advocate and professional, and has been involved in the tourism sector in British Columbia for the majority of his working career, starting in Victoria at Butchart Gardens in Visitor Services and then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations Department until 2003 when he joined the team at Tartan Public Relations as an Account Director. In 2006, Anthony moved away from Vancouver Island to lead the Northern British Columbia Tourism Association through 2015. In addition he was Chair the Board of Directors for the 2015 Prince George Canada Winter Games Host Society.

“After a robust executive search which produced great candidates, we’re excited to have Anthony join our organization,” said Ian MacPhee, Chair of Tourism Vancouver Island.  “With his collaborative relationship building, visionary leadership style, and experience in building innovative strategies, we anticipate a very smooth transition following Dave’s retirement.”

Anthony has earned significant achievements through his career and is the recipient of the Canadian Sport Tourism Alliance (CSTA) Prestige Award 2016, the Queen Elizabeth II Diamond Jubilee Medal, and the 2015 Prince George Citizen of the Year.

“I am humbled and excited to join the fabulous team at Tourism Vancouver Island and build on my friend, Dave’s legacy,” said Everett. “I am thrilled to return to Vancouver Island where I began my career and collaborate with communities, businesses, and residents to bring world-wide recognition to our unique travel destination.”

Vancouver Island continues to be recognized as a premier vacation destination. In 2017, 2016, 2015 and 2014, Travel + Leisure magazine readers voted Vancouver Island as Number 1 Island in Canada, and has been among the top three islands since 2001. In 2016, Conde Nast Traveler magazine readers voted Vancouver Island as #6 Island in the World up from #7 in 2015.  From 2000-2008, Vancouver Island was rated as the Best Island in North America by the readers of Condé Nast Traveler. From 2011 to 2013 Condé Nast Traveler Readers’ Choice awarded Vancouver Island as #1 Island in Canada, and continues to be ranked among the top three. This prestigious travel magazine has been conducting a Readers’ Choice award program since 1988.

PFM Executive Search was delighted to work with one of Canada’s most recognized regional tourism organization that is innovative in its approach to tourism and hospitality. Our firm has worked extensively in the tourism and destination marketing sector over the 25-year history of the firm. PFM Executive Search is known for its ability to work effectively with Boards and Selection Committees in the private, public and not-for-profit sectors and for its skill in recruiting talented senior leaders to executive positions.

Caroline Schein – Vice President, Human Resources for Vancity

Canada’s largest credit union and recognized as one of North America’s top employers has selected a new Vice President, Human Resources after a national recruitment process by PFM Executive Search.

Caroline Schein assumes the VP, HR role with Vancity, a values-based financial institution serving the needs of its more than 523,000 member-owners. With $25.6 billion in assets plus assets under administration, Vancity is Canada’s largest community credit union. Vancity uses its assets to help improve the financial well-being of its members while at the same time helping to develop healthy communities that are socially, economically and environmentally sustainable.

Vancity noted Caroline comes to the organization with a strong background in learning, operational strategy and talent development. Most recently Caroline held the role of VP People & Operational Development for Boston Pizza International where she successfully led a team to deliver on designing programs and practices that engaged a workforce consisting of over 380 retail locations.

In welcoming Caroline to the team, Vancity said “…Caroline’s personal mantra is to go in 100% and learn along the way, so she will bring a lot of positive energy…we are confident she will be a great addition to the Vancity leadership team”.

PFM Executive Search worked with the executive of Vancity on this national search process with a strong focus on ensuring candidates considered for the Vice President position would bring both the requisite skills and a alignment to the values of this unique major financial institution. Our firm has been engaged by leading companies to help with their talent needs at the C-suite level for more than 25-years but we never lose sight of the importance of ensuring a process that is open, fair and transparent that brings results to the clients we serve.

Sylvia Ceacero – Chief Executive Officer for BC Seniors Living Association

PFM is pleased to announce Sylvia Ceacero as the new CEO of the BC Seniors Living Association. Sylvia holds an MBA, from HEC Montreal and an MA in Political Science from McGill University. She has over 20 years of executive management experience in the not-for-profit and for-profit sectors with a focus on transformational change. Sylvia is well versed in advocacy at the municipal, provincial and federal levels in her current capacity as CEO of SHARE Family and Community Services Society and in her former roles as CEO of the National Association of Federal Retirees and Executive Director of Beechwood Cemetery and Foundation. Sylvia started her new role as CEO of the BC Seniors Living Association on November 1, 2017.

PFM Executive Search is celebrating its 25th Anniversary as a firm and is known across Canada for its excellence in executive search.